One core, every platform
Convrail is built as a platform-agnostic core with thin connectors. Shopify and WooCommerce are fully supported today with identical tracking, feed and attribution. BigCommerce and Wix connect through the authenticated API bridge while their native apps are built. PrestaShop is planned. Custom stores can use the bridge directly.
Where each platform stands
| Shopify | Available | Embedded app, web pixel, order and product webhooks, GDPR webhooks. Details |
| WooCommerce | Available | WordPress plugin: pixel snippet, order hooks, catalog sync in batches. Details |
| BigCommerce | API bridge | Catalog and order mappings tested on the v3 and v2 API payloads; native app with OAuth and storefront script in progress |
| Wix | API bridge | Product and order mappings tested; native app with embedded script in progress |
| PrestaShop | Planned | Module planned once the marketplaces above are published |
| Custom store | API bridge | Register a bridge token, then send products and orders to the documented endpoints |
What parity means here
Every connector feeds the same pipeline. Normalization, hashing, the anti-leak guard, batching to the Conversions API, feed validation and export, attribution rules and alerts are written once, in shared packages, and tested against payload fixtures from each platform. A rule fixed for Shopify is fixed for WooCommerce in the same release.
| Capability | Shopify | WooCommerce | Bridge (BigCommerce, Wix, custom) |
|---|---|---|---|
| Browser pixel (OAIQ) | Web pixel, sandboxed | Footer snippet from the plugin | Your storefront loads the snippet |
| Server events | orders/paid webhook | Order hooks, idempotent push | POST orders to the bridge |
| Catalog sync | Product webhooks + full sync | Batches of 50 by cron + full sync | POST products in batches |
| Feed validation and delivery | Shared | Shared | Shared |
| Attribution and dashboard | Shared | Shared | Shared |
| Health alerts | Shared | Shared | Shared |
The API bridge
The bridge is how platforms without a native app connect. A store registers once and receives a token scoped to its platform. Products and orders are then posted to /bridge/<platform>/... endpoints, mapped by the platform adapter into the same internal model Shopify uses. Registration is rate-limited to prevent abuse, and every payload is validated before it is stored.
Frequently asked questions
Is WooCommerce a second-class citizen?
No. The WooCommerce plugin sends the same events and catalog data through the bridge, and the platform does the same validation, batching and attribution. Parity is checked by automated tests on both connectors.
When will BigCommerce and Wix apps be available?
The data mappings for both are done and tested. The remaining work is the marketplace apps themselves (OAuth, storefront script, listing). We do not publish dates we cannot hold; the bridge is available now for stores that want to start.
Can I connect a headless or custom store?
Yes, through the bridge: register the store to get a token, load the pixel snippet on your storefront, and post orders and products to the bridge endpoints from your backend.
Related guides
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