What we learn connecting stores to the ChatGPT channel, written to be applied: conversion tracking, product feeds, attribution. Every guide cites the official documentation.
Short, sourced definitions of ChatGPT Ads terms for merchants: campaigns, context hints, bidding, pixel, Conversions API, product feed, crawlers.
TrackingWhat ChatGPT Ads allows, restricts and prohibits for online stores, how ads and pages are reviewed, the role of OAI-AdsBot and how to fix a rejected ad.
AttributionHow to compute ChatGPT Ads ROAS from your own orders, why ROAS is not profit, and the traps that skew it: duplicates, refunds, currencies, attribution windows.
AttributionWhere each shows ads, how they match intent, what feed each needs, how bidding and billing work, and how to measure both. When to use one, the other or both.
AttributionChatGPT Ads has no fixed price: an auction sets what you pay per impression or click. How bids, budgets and billing work, and how to compute your cost per sale.
AttributionWhere ChatGPT ads appear, who sees them, how to open an Ads Manager account, structure campaigns and ad groups, use your product feed and measure sales.
AttributionHow ChatGPT picks the products and shops it shows, what OpenAI says about relevance, feeds and ads, and how to track your visibility over time without scraping.
Product feedShopify stores reach ChatGPT through Shopify Catalog and ChatGPT Ads. What each channel needs, what OpenAI's app covers, and how to measure every sale.
Product feedWhat a WooCommerce store needs to sell on ChatGPT: crawlable products, an OpenAI product feed, the pixel and Conversions API with consent, and per-order attribution.
Product feedOpenAI's feed rules for product titles and descriptions, how to write for an assistant that reads meaning, before and after examples, and mistakes to avoid.
Product feedWhich OpenAI crawlers your store should allow, the robots.txt rules to write, and the firewall, CDN and password traps that silently hide you from ChatGPT.
Product feedWhat the Agentic Commerce Protocol is, who publishes it, what its three specs cover, what is confirmed, and what it means for a Shopify or WooCommerce store.
Product feedRegister the OAIQ pixel as a Shopify web pixel, send order_created from your server with the same event ID, hash emails and test with validate_only.
TrackingThe OpenAI product feed has 9 required fields, strict money and boolean formats and legacy aliases. Every rule with a valid and a rejected example.
Product feedThe OAIQ pixel sees the click context, the Conversions API sees every paid order. Send both with one shared event ID and OpenAI keeps a single copy.
TrackingProducts missing from ChatGPT shopping usually trace to a malformed feed row. Ten causes, from a bad price format to a stale snapshot, and how to fix each.
Product feedoCPC campaigns optimize toward one tracked conversion event, so duplicates, missing orders and late events distort bids. How to keep the signal clean.
TrackingShopify derives an order's source from the visit's referrer and landing page. What that proves, why it goes missing by checkout, and how to reconcile it.
AttributionOpenAI accepts parquet (preferred, with zstd), jsonl.gz, csv.gz and tsv.gz. The format decides how booleans, identifiers and nested fields survive export.
Product feedOpenAI accepts emails, phones, names and IDs only as SHA-256 hashes. The exact normalization rules, a Node.js snippet, and why a hash stays personal data.
TrackingChatGPT sends shoppers via organic product results or paid ads. How to split the two with oppref, UTMs and referrers, and compute ROAS honestly.
AttributionMost Google Shopping columns map to the OpenAI feed; seller_name, eligibility flags, target_countries and pre_order do not. Mapping table and fixes.
Product feedA ChatGPT purchase writes a chain of records: feed row, click with oppref or referrer, pixel events mirrored by a server event, attributed order.
AttributionFive checks find most broken ChatGPT tracking: browser vs server events, duplicate orders, feed rejections, failed API batches, attribution evidence.
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