Know which orders came from ChatGPT, and whether you paid for them

The attribution rules, in plain sight

Attribution only earns trust when you can read the rule that produced each number. Convrail applies exactly this decision table to every order, and stores the evidence (the parameter or referrer that matched) next to the attribution.

The first matching rule wins, so a paid click is never downgraded to organic because the referrer was stripped. When the visitor lands with oppref, the pixel also keeps the identifier in a first-party cookie for 7 days and attaches it to the conversion events, so the Ads Manager and your dashboard agree.

Spend and campaign metrics from the Advertiser API

Revenue without spend is half a number. With an OpenAI Advertiser API key, Convrail imports your campaigns and their daily insights (impressions, clicks, spend, CTR, CPC, CPM, conversions) once a day and stores them per campaign and per day.

• ROAS is computed as attributed ads revenue divided by imported spend, over the period you select.
• The API key is validated when you save it and encrypted at rest.
• Imports are idempotent: re-running a day never double-counts spend.
• Organic attribution works without the Advertiser API; only ROAS needs it.

What the dashboard shows

In the Shopify app, the attributed orders of the last 30 days can be exported as CSV from the ChatGPT sales screen, with the evidence column, for your own analysis or to reconcile with the Ads Manager. A weekly email report summarizes the same numbers every Monday if you opt in.

How every order is proven

These rules attribute last-touch, on first-party evidence read from your own store: the click identifier, the landing URL and the referrer your platform records. Every attributed order carries its method, so you see exactly why it counts as ChatGPT and can weigh each one.

Frequently asked questions